“You get what you pay for”—how true that is with insurance. Sadly, though, a lot of what we see from new customers are insurance policies that are all bun and no burger. This raises the question: what elements should every insurance policy have?
From a customer standpoint, it may seem like the shortest path to saving money is to switch insurance companies. Which raises the question: Is there any value in being a long-time customer of an insurance company? Or what is the return on investment in loyalty—if that even exists anymore? The answer is not always clear. As an agent—the professional who connects you with a company—the answer is definitely a “yes.”
According to usual patterns, insurance agents typically speak with clients only two or three times in a year. Of course when there’s a problem or an urgent need, these calls are focused solely on resolution. Unfortunately, they provide little opportunity to review coverage suggestions that could both enhance your insurance and increase your agent’s value. When interactions with your agent are less problem-based, more time can be spent using these conversations to keep you informed.
It seems odd, the things we measure these days. Or at least the things we have to measure to ensure we’re doing what we should. And if you’re anything like me—far too many conversations these days revolve around “getting your steps in.” So what are we really measuring? Why is it so important? And how does an activity tracker relate to insurance?
Are the insurance agents of days past still around? In today’s tech-centric world, it’s arguable that we don’t need them. But we’d argue that a good old-fashioned agent still has a place in today’s advancing industry.
Insurance questions are always “and” issues when you turn off the marketing noise and commit to a little work with the right agent. In the 21st century of insurance, you absolutely can have it all. Every insurance product you select can and should have built-in options for those times you’ll inevitably want or need them.
You may simply view life insurance as your final act—putting the necessary assets in place to offer your family needed protection. But it takes imagination to see people showing appreciation for such foresight after you’re gone. Spoiler alert: that does happen. The downside is you’re not there to enjoy it. So is there a way to enjoy the life insurance process now, while you’re still kicking? Yes! And if done right, you can build in your family a special brand of confidence.
Every time we place a customer with one of the insurance companies we represent, we’re doing our due diligence. We recently paired a client with an insurance company that has steady rates and a policy loaded with coverage options—all ideal for this customer. The only catch: the insurance company hadn’t spent a dime on public advertising.
When trying to solve the question of motivation, a detective may often resort to this time-tested advice: “Follow the money.” The implication? Well, if you know where the money came from, you can begin to understand why people do what they do. When trying to find the right insurance agent, we’d suggest you go the same route: investigate the motivation behind a product or coverage recommendation. Basically, follow the money.
