Every time we place a customer with one of the insurance companies we represent, we’re doing our due diligence. We recently paired a client with an insurance company that has steady rates and a policy loaded with coverage options—all ideal for this customer. The only catch: the insurance company hadn’t spent a dime on public advertising.
Right on cue, our customer asked the “fame” question: “I’ve never heard of this company, are they as good as others that I see in TV ads?” “Better,” I answered. “They’ve decided to invest their money in the quality of their products and in our agency.”
The truth is, most insurance companies that spend wads of cash on TV fame sacrifice the quality of their products. Policies can end up riddled with exclusions that weaken their usefulness. So, what’s in a name? Does being the the most visible insurance company necessarily mean it’s the best? We’d suggest caution—don’t buy the hype. There are better options out there.
Many quality insurance companies will only work with the highest quality agents. They choose to invest in training and technology that earn them top ratings and enable them to offer relevant coverage options. This sort of insurance company will even support agents’ brands over its own. These savvy moves don’t shout at potential consumers, but they do save the company billions. That allows them to put their money where their mouth is: consistently providing quality products to consumers and invaluable support to agents.
So please, beware of the insurance company looking to make a name for itself. More often than not, quality takes a back seat—and at your expense. Remember: high-caliber agencies and insurance companies go hand in hand. Instead of working to make themselves famous, they’ll be putting you in the limelight.
These Terms & Conditions govern your use of this website; your use of this website indicates your acceptance of these Terms & Conditions in full.
Kindly note that the information and content provided on this website does not constitute professional advice. Although we do our best to keep everything on this site correct and up-to-date, we do not guarantee the completeness or accuracy of any information provided on this website. Improvements and/or changes in the products, services and/or programs described on this website may be made at any time without notice. We must also advise that hypertext links to other websites do not constitute an endorsement, nor do we guarantee any information provided by those sites.
While we do love when users share what they find on our website, it may be used or shared only for personal purposes. The information and content provided on this website is owned or licensed by Zinc, and should not be used or disseminated for any profit or gain.
While using this website, please be aware that no insurance coverages can be bound and no amendments, supplements, or modifications can be added to your policy, new or existing, unless and until you have received a written binder from us or your insurance company.
For users outside of the US: We make no claims that the content on this web site is appropriate or may be downloaded outside of the United States. If you access the site from outside the United States, you do so at your own risk and are responsible for compliance with the laws of your jurisdiction.
Even though we work hard to ensure the security and safety of our website and its users, we cannot and do not guarantee that this website will operate error-free, nor that this website and its server are without computer viruses or other harmful material. If your use of this website or material from it results in any costs or expenses, we will not be responsible for those costs or expenses. This website and its materials are provided without any warranties of any kind, to the fullest extent permitted by law.
Please bear in mind that we will not be liable for any losses or damages arising under these Terms & Conditions or in connection with this website, whether arising in tort, contract, or otherwise – including, without limitation, any loss of profit, contracts, business, goodwill, data, income, revenue or anticipated savings.
Finally, if for any reason any portion or provision of these Terms & Conditions is ruled to be unenforceable, that provision will be enforced to the maximum extent permissible so as to affect the intent of the Terms & Conditions, and the remainder of the Terms & Conditions will continue in full force and effect.
Thanks for getting in touch! You'll receive a confirmation email shortly.