Every time we place a customer with one of the insurance companies we represent, we’re doing our due diligence. We recently paired a client with an insurance company that has steady rates and a policy loaded with coverage options—all ideal for this customer. The only catch: the insurance company hadn’t spent a dime on public advertising. Right on cue, our customer asked the “fame” question: “I’ve never heard of this company, are they as good as others that I see in TV ads?” “Better,” I answered. “They’ve decided to invest their money in the quality of their products and in our agency.”
The truth is, most insurance companies that spend wads of cash on TV fame sacrifice the quality of their products. Policies can end up riddled with exclusions that weaken their usefulness. So, what’s in a name? Does being the the most visible insurance company necessarily mean it’s the best? We’d suggest caution—don’t buy the hype. There are better options out there.
Many quality insurance companies will only work with the highest quality agents. They choose to invest in training and technology that earn them top ratings and enable them to offer relevant coverage options. This sort of insurance company will even support agents’ brands over its own. These savvy moves don’t shout at potential consumers, but they do save the company billions. That allows them to put their money where their mouth is: consistently providing quality products to consumers and invaluable support to agents.
So please, beware of the insurance company looking to make a name for itself. More often than not, quality takes a back seat—and at your expense. Remember: high-caliber agencies and insurance companies go hand in hand. Instead of working to make themselves famous, they’ll be putting you in the limelight.
